I help technology companies simplify complex products, build strong go-to-market strategies, and connect products with the people they're built for.
I started my career in Australia, working with early-stage companies and helping scale a growing fleet technology business before moving to the US and progressing into marketing leadership roles.
These days I work across product marketing, GTM, brand, digital, campaigns, and customer acquisition — usually somewhere between the product team and the people we're trying to reach.
Years of working across startups, technology and marketing has made me pretty comfortable jumping between strategy, creative, execution and the occasional spreadsheet. Increasingly, that also means using AI and automation to move faster, test more ideas and reduce the busywork.
From early-stage startups to established technology companies and investment groups, I've worked across a pretty broad mix of businesses.
A mix of brand, product, growth and go-to-market work across startups, technology companies and private equity.
Helping evolve an iconic mapping brand into a modern fleet technology and SaaS business — from positioning and brand strategy through digital, ecommerce and commercial systems.
Leading product marketing across positioning, messaging, campaign strategy, paid acquisition, funnels, digital marketing and sales enablement for a SaaS business.
Joined an Australian connected-vehicle startup early and worked across product, marketing and customer positioning as the business grew from roughly a dozen to more than 120 active fleet customers.
Supporting portfolio companies with go-to-market thinking — helping teams sharpen positioning, clarify the customer proposition and build practical marketing and growth strategies.
Lead product marketing and GTM across positioning, messaging, campaigns, digital marketing, paid advertising, funnels, website strategy and sales enablement for a technology and SaaS business.
Support Teleo Capital and its portfolio companies with go-to-market strategy, product positioning, marketing and growth initiatives.
Lead marketing as part of the executive team, helping evolve an iconic mapping brand into a modern fleet technology and SaaS business. Work across brand, product marketing, ecommerce, digital experience, B2B demand generation, GTM and sales enablement.
Joined an Australian connected-vehicle startup as one of its first non-engineering hires, helping shape marketing, customer positioning and product-market fit. Helped scale the business from around a dozen to more than 120 active fleet customers before its sale to private equity.
Supported design, launch and marketing for PowerPickup, alongside broader brand and rebranding work for the Australian waste-tech startup.
Worked with the Sydney-based fintech across marketing, digital and growth initiatives, gaining early experience in a fast-moving startup environment.
Progressed through four roles from Backstage Operations to Technical Expert, building deep product knowledge alongside customer service, troubleshooting, product education and consultative selling skills.
I like getting stuck into the product, understanding the customer, and turning good ideas into something useful, clear, and shippable.
Understand the product, customer and business before jumping into tactics.
Work out what actually matters and turn complexity into something people understand.
Launch, test and learn rather than spending six months polishing the strategy.
When something works, build a system around it and scale it.
Not everything needs a framework. Sometimes the best marketing advice is pretty simple.
“A good plan executed is better than a great plan too late.”
Momentum matters. A useful plan in the real world usually beats a perfect plan that never ships.
“Customer at the center, always.”
Lead your brand with the customer. Start with what they need, not everything you want to tell them.
“Don't overcomplicate it.”
Your online presence has a job: convert. It doesn't need to explain everything you do in exhaustive detail.
“Move fast, break things, and find what works.”
Test, learn and keep moving. You learn more from something in market than something sitting in a meeting.
“Perfection almost never arrives.”
Focus on a few winning strategies you can scale, then ship them at pace.
“Don't sweat the small stuff.”
The internet moves on quickly. Keep perspective and save the energy for things that actually matter.
A transdisciplinary degree focused on technology, creativity and innovation. Selected as one of 20 students for the first cohort, with real-world projects involving organizations including WWF, Bloomberg and Airbnb.
Created a platform that enabled professionals to freelance their skills on projects across the city — covering product, design, technology and marketing.
I'm always interested in good products, interesting problems and people building something worth talking about.